HFS Mortgage Starts Outside Division

Tempe, AZ. – HFS Mortgage, a wholly owned subsidiary of SunCor Development Company announces a new division. Since inception in 1998, HFS Mortgage has partnered with Golden Heritage Homes (GHH), SunCor’s homebuilding division, in assisting their customers with all of their mortgage needs.

   HFS Mortgage has historically built their business around GHH customers and only a small percentage of their business has been focused on outside clients - mainly based on referrals. HFS has done considerably well with that approach, and wants to build on that success by taking the steps to propel their business forward. They recognize the current opportunity to introduce their highly knowledgeable staff, superior service, and extremely competitive rates to the general home financing public – benefits that have only been available in the past to GHH buyers and employee referral loans.

   HFS just recently hired David Uster to head up their new Outside Division as Manager and Senior Mortgage Loan Counselor. Originally from Buffalo, New York, David graduated from Arizona State University with a B.S. in Liberal Arts in 1992. David has been working in the mortgage industry since 1991 and brings with him a wealth of knowledge and experience that will help HFS grow their business and capitalize on the demands of this strong market by uncovering their untapped potential to compete with some of the biggest mortgage companies in the valley.

   In David’s new role, he will be responsible for originating outside mortgage loans and focusing on generating new business through various outside sources. “There is a lot of room for growth here and I have set the bar high for myself to assist HFS in doubling their volume within the next 24 months”, states David. In 2004, HFS closed $96M in loan volume. “My goal is to add at least $2M per month to the current volume and in time with incremental growth, effectively contribute numbers that will bring HFS to the $200M mark annually in closed loan volume. We think a major growth area is possible by bringing in outside business, which is an avenue HFS has not really explored in the past.”

   HFS is very excited about their new division and having David join their team and look forward to becoming a household name in the Phoenix market. David plans to reconnect with existing HFS customers to introduce additional financing options from refinancing to home equity lines of credit, referrals and more. He will also bring with him a solid client base and marketing knowledge to approach other avenues for generating new business.

   The Tempe office will be the first area to focus on initiating outside business, but HFS also has future plans to expand into the existing markets for GHH communities such as New Mexico, Utah and Idaho.


About HFS Mortgage

   At HFS Mortgage, our teams of professionals use their financial expertise and the latest technology to secure your financing quickly and efficiently. Our people understand complex underwriting guidelines, and our on-line access to a wide range of lenders helps us to bring you financial flexibility. As an added service, our center will pre-qualify your loan before you buy your home. This lets you easily shop for your new home or add options to your new GHH home and remain within your budget. www.hfsmortgage.net

About SunCor Development Company

   SunCor, based in Tempe, is one of the Southwest’s premier real estate development companies, with expertise in developing master-planned communities, golf courses, home building, business parks, shopping centers, industrial office parks and family entertainment centers. SunCor has more than 50,000 acres under development in Arizona, Idaho, Utah and New Mexico, and is a wholly-owned subsidiary of Pinnacle West Capital Corporation (NYSE:PNW). Pinnacle West is also the holding company of Arizona Public Service Company (APS), Arizona’s largest electric utility. www.Suncoraz.com

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